Product Designer focused on UX, product strategy, and strong visual craft. I bring research-driven problem solving and product thinking to design experiences that improve activation, retention, and usability. I specialize in taking products from 0→1; validating ideas, shaping product direction, defining user flows and systems, and delivering refined interfaces that balance clarity, functionality, and aesthetics.
Remote
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Contract
Summary
Owned end-to-end product design and UX strategy for an early-stage compensation-transparency platform. Worked directly with the founder as a founding contributor, defining product direction, differentiation, and execution priorities.
Highlights
Led multi-method UX research: analytics, heuristic audits, competitive benchmarking, and user feedback, and triangulated insights to identify core UX issues, market gaps, and differentiation opportunities.
Defined a research-backed value proposition and product strategy centered on data credibility, trust, and structured compensation insights for the Indian market.
Proposed verification-first submission flows and normalized data structures to address widespread inaccuracies and inflated salary data in competing platforms.
Audited product UX through heuristic evaluation and QA, systematically identifying usability issues, UX debt, and technical bugs; worked with the founder to prioritize fixes.
Built and maintained a custom product roadmap and prioritization system to support the transition from MVP prototype to a scalable, polished product.
Established early brand and marketing foundations; competitor positioning, tone of voice, messaging principles, and initial go-to-market considerations.
Scoped future ownership across IA, user flows, design system, and brand/marketing experiences prior to project pause.
Personal
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Summary
Redesigned the end-to-end UTS ticketing experience after identifying major usability and accessibility gaps through heuristic evaluation and user testing; proposed simplified flows to reduce booking time and cognitive load for first-time users. (In active upgrade; full walkthrough on request.)
Personal
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Summary
Conceptualized and designed collaborative chat workflows for AI-assisted teamwork, exploring shared context, roles, and task coordination inside conversation threads; focused on reducing friction in group problem-solving. (Case study available.)
Academic
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Summary
Designed a group-planning experience for travel itineraries, focusing on conflict resolution, decision-making, and shared ownership; combined competitive research, interviews, and journey mapping to define core collaboration patterns. (In active upgrade.)
Academic
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Summary
Designed a commerce-plus-community experience for a bookstore café, aligning business goals (sales + loyalty) with reader motivations (discovery + belonging); defined IA, flows, and interaction patterns for shopping, events, and community features. (In active upgrade, full walkthrough available on request)
Design: Figma, Photoshop, Illustrator, Framer, Product & Collaboration: Notion, Jira, Confluence, AI assisted workflows: ChatGPT, Perplexity, Gemini, NotebookLM.
UX research (heuristics, interviews, usability testing, analytics synthesis), Product strategy, problem-definition & roadmapping, Information architecture, user flows & interaction design, Wireframing, prototyping & design systems, Visual design craft & accessibility awareness, Continuous iteration based on insights & evidence.